Ever wondered how Netflix manages to green light expensive shows like Crown, House of Cards or Black Mirror Bandersnatch? The cost of production of such shows are far greater than the revenue that they bring in. Off course Netflix has a lot of money and one would assume that it can do what it wants but the truth is, it’s still answerable to it’s shareholders!
The idea of telling a good story at the expense of losing money seemed quite dreamy. I had to dig into the details to understand this fully. Why it should intrigue me, you ask?
Simple! As a writer and an active blogger, I want to write about the things I love, I want to tell the stories I feel will touch everyone’s heart. But to be honest, the themes that we choose, the narratives that we choose, the dialogues that we write are all influenced by what is topical and has a higher degree of resonating with a wider audience. Bottom line is commerce in some ways or form influence our creative side. So then how does Netflix remain unfazed!
Netflix Golden Rule
The reasons why so many of the Netflix Originals have become so popular and has catapulted Netflix as the most popular online streaming platform is because of the stories that they tell so well!
If you ever come across Netflix CEO Reed Hastings interviews, you would realize that Netflix has a golden rule. While green lighting a project, it follows the creator’s passion and imagination for story telling. The story is the most important piece of the puzzle.
You can crunch as much data as you want to forecast what stories would be popular with the audience but then every story has a emotional connect and if one gets that right, it will find it’s own niche.
I feel the same applies for the writers and bloggers as well. Before you go out there to search the key words for your next blog or appropriately choose a theme for your next novel, try and develop a story that you believe in. If you have 100% conviction in your story telling, it does not matter if it has the right set of key words, or has mass appeal. A good story will find it’s audience.